VIDEO
REFERRALS
UNFILTERED
TRUST
Capture how they feel, not what they think!
Vid·e·o Re·fer·ral
/Vi-dē-ˌō Ri-ˈfər-əl/
noun
A raw, unscripted video captured by a customer on their phone, showing how they feel — not what they think — about an experience with a business. Video referrals transmit emotion.
origin: 2024 — when businesses realized people don't read anymore, they watch.
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videos captured
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businesses
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